The month of May has become notorious in my studio for being a bit chaotic. We are in preparation mode for Surtex, one of our biggest trade shows of the year and Licensing expo in Las Vegas is right on its heals in mid June. Trade shows like these require so much work in advance on our end in order for my agent team to be able to best represent my designs. So for the better part of two months, we have been finalizing new collections, updating my portfolio of designs available for licensing, creating marketing materials, art and banner images for the walls of my agent's trade show booths, arranging meetings with my licensees and organizing my travel plans for the limited time I will be in the city. It's a lot of work and yet, chaotic as the pace is, I love it all!
I'll also be visiting my newest licensee in their Fifth Avenue showroom for a working meeting. I'm in the midst of designing several new Bedding Ensembles for them that will launch at Fall Market Week in NYC so the timeline is tight. Decisions need to be made about fabrics, decorative trims and embellishments, colors... all the details that go into making a collection truly special. I am excited to get to work, really dig in and learn more about their production process and see what's possible!
