fabric by the yard

Fall Quilt Market Recap

When you arrive, your booth looks something like this;) 

A bit of a waiting game...  

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But when the walls are up, the carpet unrolled, the lights working and the samples unpacked and styled, it's pretty fantastic:) Months of hard work to fulfill a vision, realized. Just as it was for last year's quilt market when we launched Soft Repose, our booth continued to be a haven of calm and tranquility. A lighter, softer, gentler touch overall... which is in keeping with the design aesthetic of the Shell Rummel brand

We launched Bloom Beautiful, a rose garden inspired collection that features the prettiest design elements, like roses in bloom, song birds, branches and willows, all in my hand painted watercolor style.  It's a very relatable collection of patterns that mix beautifully with our Quiet Moments collection from last spring... and yes, that's intentional;)  I want my stores to get the most longevity they can out of a collection, so we layer colors and patterns in a way that allows each new collection to build on the one that came before it. 

Integral to the success of our booth at Quilt Market, are the talented creatives who create for us! The details are what make our projects stand out and this year we rocked it. Gratitude, to all who sewed for me, @quiltaddictsanonymous, @sugar_bowl_crafts, @tooheycohen, @bwestquilts, @quiltedcardinal .... (you can follow them all on Instagram). Your work is lovely and you made me look real good:) x 

Of course,  time at a trade show is always measured best by the company you keep.  We were fortunate to have spectacular neighbors, Tim Holtz and his lovable team, as well as visits from some fellow designers. Always grateful for the generous spirit of those we share time with.   

A joy to have Rachel working with me for nearly 10 years and counting! She worked so hard to help bring our booth to life and really, she's the coolest, so I couldn't deny her a design field trip to the Museum of Fine Art Houston to see the Oscar de la Renta exhibition... a highlight of our time in Houston.   

I am amazed at the kindness of the quilting/sewing community! So many shop owners and fabric lovers from all over the globe came by to admire our booth and the lovely projects we featured.  We welcomed the company... they truly are the nicest people you'll ever meet. It's an honor when a store owner/buyer chooses to bring your products into their store and offer it to their customers and we take great pride in knowing that our collections are gaining a following both here and overseas. 

Bloom Beautiful is in pre order now and ships in May.

The collection is available via Freespirit fabrics. 

Shell Rummel brand at quilt market

"Soft Repose" Launch...Thoughts on Fall Quilt Market 2016

So thrilled to have exhibited for the first time at International Quilt Market! I was truly humbled by the love and also surprised and honored by how many kind and enthusiastic customers from the US and abroad, actually sought us out, just to say, " I bought your entire Soft Repose line for my store!" ...Wow!  What a feeling. 

Shell Rummel Soft Repose Quilt Market 2

The Shell Rummel booth came together beautifully and really was a haven of calm tranquility, a place to catch your breath amidst the sea of rainbow bright fabrics that are so prevalent at Quilt Market.  I like that the serene feel of my Soft Repose patterning resonated so strongly with so many and that my booth ambience truly lived up to the collection's name.  Soft, quiet palettes can speak volumes, too. 

Shell Rummel Soft Repose Quilt Market 1

The Coats and Freespirit crafters and sewers created some really spectacular product samples to showcase the Soft Repose Line. As you can see, the patterning (with names like: Infinite Beauty, Raindrop, Tranquility, Steel Magnolia, Touchstone and our signature pattern, Pebble) really lends itself well to softly sophisticated home decor and accessory projects. It's a natural fit for pillows, poufs, modern quilts and personal accessories!  

Over the course of three days we met some of the loveliest people... Buyers from Independent fabric stores all over the United States, Canada, United Kingdom, New Zealand, Japan and Korea... and on and on.  Their enthusiasm was truly awe inspiring!  My heart is full. 

Special thanks to Lisa Kaupp from Design in Motion Quilt Studio in GA, who hand crafted several of the pillows, tote bags and accessory items specifically for our booth from our designs. These samples are so fantastic because they give our customers a visual idea of what they can create with our Soft Repose fabrics! So much possibility...

A big hug of gratitude for my Senior Designer, Rachel who has worked with me in my studio for nearly 9 years, and counting. She plays a big role in every product my studio offers, (and, in addition to our fabric by the yard collections, we offer: rugs, pillows, bedding and bath textiles, house paint, paper craft products, wall art,  invitations and even Judaica) and was a tremendous asset on this trip!  I know she enjoyed her time in Houston just as much as I did as well as having an opportunity to interact directly with our customers,  She can now also add "videographer" to her growing list of talents;)   

Shell Rummel Quilt Market 3

Every product the Shell Rummel studio creates begins with my original, watercolor paintings. There is something uniquely beautiful when you can see the artist's hand in a finished product... That artistry is what makes my collections special.  Warmest thanks to Westminster Fibers for seeing the value in an artist designed collection and allowing Shell Rummel a beautiful showcase for our Soft Repose fabrics at Quilt Market! It was a true honor to be a part of it all ~  

We'll be offering more of our beautiful products as Giveaway items over on our Instagram and Facebook pages, so don't miss out:) 

Shell Rummel Soft Repose Quilt Market wall art

Soft Repose Fabric

Introducing our newest fabric by the yard collection, Soft Repose! 

 Ever inspired by the fluid grace of nature, Soft Repose pays homage to subtle patterning and graceful lines. It's a livable collection of soft, graceful, organic designs and its quiet palette features a full range of tonal grays, enhanced by the unique translucence of hand painted watercolors.  

Now available for PRE-Order via Freespiritfabrics.

View our Lookbook, here!