freespirit fabric

Shell Rummel talks Business, Creative Process & Quilting Fabric with Quilt Addicts Anonymous!

Last week I sat down to chat with Stephanie Soebbing from Quilt Addicts Anonymous about my newest collection of quilting cottons for Free Spirit Fabrics, called Natural Affinity.

I really enjoy Steph and as you’ll see, the conversation flows with a relaxed ease. It’s always interesting when two entrepreneurs chat about the personal challenges their businesses face and this conversation goes there in a real and honest way. I am so grateful for the Quilt Shops ( brick and mortar and online resellers) who bring my quilting collections to the quilting community. Big love to Quilt Addicts Anonymous for being such a strong supporter of my brand for so many years.

Have a watch/listen…hope my words inspire you!

Shell Rummel Talks Inspiration, Textile Design and Time & Tide with Quilt Addicts Anonymous

I am always so honored to be asked to sit down and chat about my collections and the inspiration behind them... My warmest thanks to Stephanie Soebbing, owner of Quilt Addicts Anonymous, for this lovely feature.

We had a great time and I was thrilled to be able to share all about my newest collection for FreeSpirit Fabrics, called Time & Tide. Within 24 hours of our interview posting, she was entirely SOLD OUT of Time & Tide yardage (WHAT??!!!:). So run to your local quilt shop and get your yardage in hand, now!

I am creating an ongoing list of shops that have bought the line and I am adding stores as I learn of them. If you are a quilt shop and you’d like to be added to my list, contact me!

We've got a treat for you today! Not only do we have lots of new quilty arrivals to check out, I also got a chance to chat with FreeSpirit fabric designer Sh...

If you love fabrics and quilting and all things sewing, check out Quilt Addicts Anonymous and join the QAA mailing list... Stephanie does tutorials and has a ton of fantastic videos that you will love!

Creative Spotlight - Floriane Harpster

Shell Rummel x Floriane Harpster Collaboration

When Floriane Harpster photographs her quilts, people take notice. I mean, how can you not be impressed as her husband balances on a boulder in the middle of Joshua Tree with a heavy quilt in hand?:) She has an eye for these things, and that is just one of the reasons I have collaborated with her on several quilts to date.

Flo sews/creates very interesting, graphic quilts that have an underlying story. There is a simplicity to her designs… I find them very different, often a bit quirky and always with an air of comfort. The way she presents them in photographs always catches my eye…unexpected locations that make you take notice.

Shell Rummel x Floriane Harpster

Our most recent collaboration involved my current quilting fabric collection, Reverie. She created two quilts featuring my soft patterning. Both were featured during a Facebook Live with my local quilt shop in Florida. Viewers were just as taken with Flo’s unique quilting style and the way she honored the softness of the Reverie fabric line. I was so proud to share her hand work.

When Flo sent me the quilts to share with the audience during the Facebook Live show, she graciously included the following: “Shell Rummel’s fabrics have always inspired me. I’ve used her collections since I first started sewing and quilting 11 years ago. I grew up in France, lived in Paris for many years. I now live in New York City and find inspiration in architecture, art and nature. Shell’s art interprets these perfectly, mixing toughness, fluidity, intricacy…”

“The 1st pattern I created was inspired by both beehives and The Vessel, a new structure, part of the Hudson yards in Manhattan. It illustrates the connection between earth and sky, nature vs the concrete jungle.”

“The 2nd pattern brings me back to my French roots. Paris is ‘divided’ by the river, la Seine. It flows roughly westward, cutting the city in two: when facing downstream, the southern bank is to the left and the northern bank is to the right. I called this pattern “Rive Droite, Rive Gauche” which, when translated means Right Bank, Left Bank. Once again, it interprets the symbiosis found in a lot of cities. “

Her modern art quilts, as you can see, are quite lovely… An honor to work with such talent.

Please follow Flo on her Instagram page: @quiltsewknitrepeat

For all other inquiries related to her cool quilt art, please reach out to her at quiltsewknitrepeat@gmail.com

Little Works of Art...

I really love when a design collaboration turns out even better than anticipated. Such is the case with these beauties... a series of clutch purses (featuring my quilting fabrics from the Quiet Moments and Soft Repose collections) sewn and hand embellished by Barb Brandt. The quilting / sewing / crafting community is very loyal and tight and I have been fortunate to meet and then work with some of the best.  Through my Instagram and real life connection to Stephanie Soebbing from @quiltaddictsanonymous, I was introduced to QAA customer, Barb Brandt @barbbrandt3 who expressed admiration for my fabric lines. After seeing Barb use one of @maychappell 's patterns for a clutch purse to spectacular effect,  we decided to collaborate on a few of them using my fabrics. The bead work is delicate and perfectly accents and highlights the patterning of my fabrics. A really stylish and modern project that you, too, can create! 

Shell Rummel Barb Brandt collaboration
Shell Rummel Barb Brandt collaboration
Shell Rummel Barb Brandt collaboration
Shell Rummel barb brandt collaboration