FreeSpirit Fabrics presents Time & Tide by Designer Shell Rummel

This video was specifically created to introduce myself and my collection to Quilt Shop owners but it has been well received by quilters and sewers too, so I’m pleased to now share with a wider audience. During the video, you’ll get a little tour of my design studio on the Gulf Coast of Florida and hear how I became a textile designer. I also share my design inspiration for this collection which is so dear to my heart. So, grab a cup of coffee or a cuppa tea and enjoy a glimpse of Time & Tide, my newest quilting fabric collection for Free Spirit Fabrics.

My designs all originate as hand painted watercolors which add a natural organic feel to my fabrics…something uniquely beautiful for the modern quilter.

I’m counting on my sewers, crafters, embroidery artists, quilters and all around Shell Rummel fans to help my brand grow by reaching new quilting customers. Hoping Time & Tide resonates with you and that you’ll share this video and my story with your local quilt shop. Ask them to bring the line into their stores so you can create something amazing, inspired by the beauty of sand, sea and sky.

Time & Tide is available for Pre-Order now via Free Spirit Fabrics and ships to stores in January, 2021.