Soft Repose Fabric

Introducing our newest fabric by the yard collection, Soft Repose! 

 Ever inspired by the fluid grace of nature, Soft Repose pays homage to subtle patterning and graceful lines. It's a livable collection of soft, graceful, organic designs and its quiet palette features a full range of tonal grays, enhanced by the unique translucence of hand painted watercolors.  

Now available for PRE-Order via Freespiritfabrics.

View our Lookbook, here!  

 

Spotted in the Showrooms...Atlanta Gift Market 2016

My agent team was kind enough to send me some pics of our product lines as they came upon them in the Atlanta Gift Market Showrooms. A really large selection of wall art, both embellished canvases and printed reproduction watercolor paintings under glass made a nice showing.  Our lovely Bloom Beautiful bone china collection was prominently on display, as was an assortment of stationery items featuring my artwork. 

High Point Market Rug and Pillow Launch

For a few short moments, I was quietly watching from a small table off to the side as the Surya Sales team walked retail buyers through the showroom to look at my new rug collection. I was in awe of it, really... listening to them speak about the inspiration behind the collection, sharing details about the rug construction, commenting on the uniqueness of the organic patterning. In itself, such a pleasure to behold. A personal highlight, was when two gentlemen, seemingly randomly browsing, approached the collection and began to take photographs of the individual rugs. I heard one say my name and decided to approach them and introduce myself. Turns out they had read the feature article about my launch in Home & Textiles Today, were intrigued about the concept of rugs inspired by watercolor paintings and had come to the Surya showroom specifically to see the collection. I was left a little speechless... Such a gift, to know... so I simply smiled and tried to contain my heart, which was literally bursting with pride.”
— Shell

I'm just back from High Point, North Carolina, visiting the awe inspiring Surya Showroom and viewing the launch of my long awaited rug collection which has been in the making for over two years. Patience, I always say, rewards...never truer words. 

My rugs... 8 x 10" wool rugs, hanging side by side, catching the light so beautifully...shimmering and soft. The Natural Affinity collection, named for the natural organic compatibility between ocean currents and layered tidal seascapes, truly did me proud. Each rug in my collection honors the feel of those natural modern abstracted coastal elements and feels both relaxed and sophisticated.  Surya's artisans translated my watercolor paintings into wool, beautifully. 

Also launching at Market,  our silk pillow collection, many of the designs meant as coordinates for the rugs. The silk is sumptuous and touchable and the perfect material to enhance the watercolor feel of my work. Each brushstroke in all its translucent glory, comes through. So pleased!

While there, we had a fantastic design meeting with Surya's VP of Product Development to discuss my vision for several new product categories as well as receive an update on our second rug collection which is being sampled now! The new concepts, which were met with enthusiasm, will be a wonderful way to round out my offering in the Surya Showroom. I will share along more, as it all unfolds. 

Both Shell Rummel rugs and pillows will be available via retailers as well as online shops, soon. I'll be sure to keep you posted. 

Shell Rummel Launches Rug & Pillow Collections via Surya

This is pretty spectacular news and I am honored to finally be able to share it:)  

For over two years, my design team and I have been working and waiting on the launch of my first collection with industry giant, Surya. A dream of mine, to design a line of rugs that feature my natural, organic art. The Natural Affinity rug collection will launch at High Point Market next month. The collection features an assortment of abstract organic wool rugs, all with my signature design aesthetic. A lovely collection of silk pillows will also be available to the trade. 

There is much to be said for being patient, holding onto your vision, trusting the process, believing in your own talents and having faith that it will all come together as it is meant to. A very proud moment for me and my design team. Enjoying the feeling...

Surya's Press Release has been distributed to over 300 Media outlets. It was picked up by several of the Trade Magazines including Home & Textiles Today,  HFN, RugNews,  Home Accents Today and Furniture Today

Spring Market Week NYC

Shell rummel bedding
shell rummel bedding 6
shellrummel bedding2

Back from the Westpoint Home showroom in NYC and filled with pride as my two newest Bedding collections have launched to the trade during Spring Market Week. Always a labor of love, our collections feature sophisticated and tranquil palettes, beautifully intricate embroidered detailing and the softest cotton hand.  Both offer a casual chic, modern coastal vibe. Warmest thanks to the WPH team for displaying my collections so perfectly! The vignette was stunning and the beds looked right at home. 

 New Shell Rummel Bedding Collections will be available via retailers in the Fall of 2016. 

Thank you, Home & Textiles Today!

Very happy to see such a lovely feature article in the March 7, 2016 Pre Market issue of Home & Textiles Today. Spring Home Textiles Market in NYC begins in just a few short days and I am planning on being there to visit my showrooms and see the launch of our newest bedding and bath collections. It's the culmination of months of hard work and I look forward to seeing how our newest bedding textiles have come to life.

Shell Rummel 2016 Brand Book

I invite you to take a look through the 2016 Shell Rummel Brand Book. And as much as I do love words, there is something so lovely about a quieter approach... telling a story with compelling imagery often says so much more. 

We really enjoyed creating this visual glimpse of my design studio, a few of our product lines and the beautiful natural world that inspires much of my art and design work so deeply.  I love what I do! 

It's a pleasure to watch the brand grow via new product launches (Bedding, Bath, Rugs, Pillows and Fabric by the yard...all launching in early 2016!). Do sign up for our Mailing List,  to keep informed of our latest studio news.  


The time has come...

shell rummel shop page launch

Although my design business is always about creating a product that is appealing and sellable within a particular market, the majority of my paintings through the years have been created for me, without thought of resale.  Rare, for me to want to sell an original work and in fact, I have gently denied a request to purchase my art on more than one occasion.  I paint because it fulfills me to create...an idea, emotion or feeling that needs to be expressed via my hand and the beautiful flow of water or ink. If there is any resonance for the viewer, I consider that an extraordinary gift in itself.  And if someone happens to fall in love with one of my paintings, choosing it to live with them... well, that's a rather epic honor, indeed.  

I have spent some serious time building out this shop page;)) Perhaps the delay is due in part to my own hesitation to part with some of my work. Each time I paint, a part of myself becomes one with the layers.  I can usually recall with vivid clarity the circumstances around how a particular painting came to be...the story that connects it to me.  I've been able to revisit so many of my paintings from my earliest portfolio, remembering the stories from those moments and seeing the evolution in my work. It's pretty cool and confirms my growth as an artist.  

In any case, the time has come, the page has finally launched and I am proud to offer a very small revolving collection of my work  available for purchase...

Each is hand selected...a painstaking process if you know me.  I will add new paintings to the galleries as I am moved to do so. I expect the Originals gallery will have a more substantial selection over time as I hope to share older works that are special to me as well as new work right off my watercolor pad.  It's true that not all originals also happen to make excellent reproduction prints, so I will only offer a print if the print quality is exceptional.  I labor over the decisions of which pieces of me to share along and I feel immense pride when my art is chosen.

I hope my work moves you. 

www.shellrummel.com/shop

Honoring the Wind Drift

I am a summer girl, much preferring warmth on skin and long golden days to cold and ice and the bluest of light.  But admittedly,  there is something quiet and lovely about the snow, too. It’s a short-lived feeling, but I try to honor it still, via my photographs. 

The daily walks in search of the beautiful helped me cope with 4 long days and nearly 3 feet of snow. 

Here, a sampling of the gorgeous glimpses of (almost tide) lines, shadows, hollows, edges and ridges that the wind drift provided.  More, on my Instagram feed and Facebook page

ShellRummelsnow2016

Whoosh...

As I sit here with the sunlight streaming into my studio, first time in a week, I am warmed by the light...happy in the moment. I've had a great week in the studio. It's been quiet and peaceful and I focused on updating my website, painting, drawing...even got a little messy with scissors and glue as I tried my hand at some collage work. I have lofty goals for the New Year, some still forming... There's so much I want to achieve, both personally and professionally and it will be a pleasure to share more about my intentions in the coming weeks. 

As for the year that's ending, it was a beauty in many ways. The Shell Rummel brand continued to grow as our bedding and bath collections finally made it to the shelves of industry giant, Bed Bath & Beyond. More dot coms followed... and with it, the promise of more product... bedding, silk pillows, gorgeous wool rugs, shower curtains... We are currently working on new collections inspired by my love of organic lines and natural patterning, but also, no doubt,  by my travels to Edinburgh, Scotland this past Fall. Months later and I am still feeling the calming effects of my time away...profound, how the magic of a place can stick with you and make you look at the world with fresh eyes.  My time there deserves its own blog post with some special photographs shared along to tell the story visually...Adding this to the lofty goal list for 2016.  

I feel the whoosh of a gentle wind that goes hand in hand with momentum. Holding tight as it picks up pace. It's going to be a great year ~

I'll Be Right Here, II (Too...)

Shell Rummel I'll Be Right Here II

Years ago, I owned a fine art production studio. My team produced and sold literally thousands of Giclee Prints of my work to stores and galleries across the country. The slow dance of color matching each print to my original watercolor paintings...adjusting color and saturation, choosing the right paper,  inspecting prints closely for perfection before adding my inked signature to the page... there's an integrity in the process of ensuring the print was as faithful a reproduction as I could make it. That meant something to me back then. And still does. 

My growing brand takes much of my time and energy these days... I do get a bit giddy designing products for a list of spectacular licensees. But so many have written me this year; some who randomly stumbled upon my work on Pinterest, facebook or Instagram... Some who fell in love with my bedding or fabrics... and some friends who have been collectors for years. The common theme of all those emails was asking if I would someday offer for purchase my originals and reproduction prints of my work. 

And those who know me well, know I don't like to disappoint... so... a Shop page is being built (so, so close to being up and running) and I will once again dip my toes into production and offer up a small selection of artwork.  You can expect to find a small but well curated assortment of original works that I would love to see hang in a new home... as well as a revolving handful of new fine art prints...mostly limited editions, all hand signed by me. The painting above... well... that's the second in a series.  The first, I'll be Right Here... is my "Most Pinned Pin"on Pinterest (which has apparently inspired and sparked the creative juices of many this year.... another post about that, coming soon;)  and so I will be making this print available on my Shop page, too. I hope you'll check it out once the page goes live and see if any of my art calls your name. I'd be honored for my art to live with you..

Bloom Beautiful, Now Available in the US!

So thrilled to share that my Bloom Beautiful decoupage and craft paper collection is finally available in the US, via Jo-Ann fabric and Craft stores online. The papers are gorgeous, and the Bloom Beautiful Book is particularly lovely with special, subtle touches like glitter and foil embellishments… a treasured gift, so do keep it in mind for the crafty types on your holiday shopping list! So perfect for card making projects, Christmas gift tags, photo cards, decoupage holiday ornaments and so much more… The collection launched earlier this year in the UK via our partner Craft Consortium and ever since, I have been receiving inquiries as to US availability. Happy to share this news along to my crafters here in the US!

My Bloom Beautiful paper pad can be found on the Jo-Ann Fabric and Craft website… here. 

A nice assortment of my decoupage papers can be found…here.